Search Engine SEO Course Curriculum

Learn the practical white-hat SEO strategies to rank your keywords in Google faster. Bring more visitors to your websites/blogs to get more customers.

  • How to Find High-Converting Keywords
    Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
  • On-Page Optimization
    On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
  • Off-Page Optimization
    Off-page optimization is the most important part of search engine optimization because it gives backlinks to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engines for target keywords. Off-Page SEO Services is the best way to get more website traffic.
  • How to Rank your Local Business
    If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non-geo-specific brand. Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.
  • Double your Conversion Rate
    Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to the first byte as when it considers page speed. Also, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
  • Add Website to the Search Console
    Find and use information in Search Console to improve website quality and performance, Optimize titles and meta descriptions to increase Google rankings and traffic, Improve individual inner-page ranking through inner-linking, Track keyword ranking in Google.
  • Instant #1 Search Ranking – Google Ads
    When your website comes up #1 in search engine results, you start getting flows of visitors looking exactly for what you offer and ready to pay for your product or service.
  • Get Indexed by Search Engines Faster
    Generally, if your site has a decent enough crawling frequency (either naturally or set by you via sitemaps), then both articles and images (or whatever content) get indexed as they are published, but if not then we can also manually perform same actions. Search engines these days are very clever and can figure out a lot even without SEO basics set (like sitemaps etc).
  • Create Click-Worthy Links
    Understand what content is resonating with your audience with comprehensive metrics on every link and campaign-like clicks, geographic data, and top referring channels.
  • Protect Against Negative SEO
    Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.
  • Understanding the Role of Content
    Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website knows what it’s talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting so that the visitor feels they’ve learned something. Such is the power of Quality content.
  • Social Media Interaction
    Social media has a significant impact on your search results, and a strong social presence can boost your search rankings. Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.
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