Digital Marketing Course Curriculum

Digital marketing is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals.

  • Social Media Marketing and SEO
    Search engine optimization doesn’t just happen on your website. Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors.
  • Relation of Content and Social Media
    An effective Social Media Strategy is anchored in excellent content that provides information of value to the audience and reveals something unique about how the people at a company think and what is important to them. Distributing your content across multiple social media platforms and utilizing multiple touchpoints is vital to building brand awareness and connecting with your audience in ways that seem natural to the people you want to reach.
  • Learn Facebook Marketing
    Whether you sell in-person, online or through an app, you know what you’d like to do next as your business grows. Two billion people use Facebook every month to connect with friends and family and to discover things that matter. Marketing on Facebook helps you find new customers and build lasting relationships with them.
  • Learn Instagram Marketing
    Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network.
  • Learn Twitter Marketing
    Twitter had more than 232 million active monthly users, 53 million of which were in the United States. That makes Twitter a potentially powerful marketing tool if you know how to use it.
  • Learn How to Create Landing Pages
    Landing pages are designed specifically to capture personal information about a prospect such as a name, email address, phone number, company size, etc. to then use to nurture that prospect down your marketing funnel.
  • Learn Youtube Marketing
    YouTube is a great source for funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population.
  • Learn Pinterest Marketing
    The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.
  • Understanding the OLX Marketing
    OLX has 1000’s ads available in Pakistan of goods for sale from cars, furniture, electronics to jobs and services listings. Easily achieve your local marketing goals with OLX.
  • How to Start Email Marketing
    Discover what each contact wants and deliver the most effective message to convert them from visitors to leads, to customers.
  • Targeted Audience Extraction
    Data is great, but the real impact comes from taking action. Don’t waste valuable resources setting up and maintaining audiences manually over time.
  • Manage Budget across your Campaigns
    Are you looking to launch new ad campaigns and unsure of how your budgets should be set to start? We’ll walk you through the decision-making process here to start you off on the right foot. And don’t worry, your budgets can always be changed and changing them will be one of the most enjoyable steps you take to optimize your campaigns.
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